Spotify has launched Daylist, an innovative feature that creates dynamic, personalized playlists, evolving according to the time of day and users' moods.Echo is a conceptual pop-up store project designed to showcase this new feature. Consistent with the platform's values and graphic universe, the project translates Spotify's universe while offering visitors an immersive experience through various processes and strong graphic choices.The aim of this project was not to work on the architecture of the pop-up store, but rather to suggest it through an artistic direction and a strong bias.