GRZMOT embodies the essence of freshness and efficiency in the world of beer. This brand is the result of a fictional school project realized by Élie Charbonnier and me. Our design approach is intended to be understated and elegant, yet challenges conventional norms to create something more original. The primary colors, blue and white, or grey and white, capture the refreshing essence of our products. GRZMOT's logo is an abstract representation of a Yeti wearing a crown. This logo is intentionally open to interpretation, giving the viewer the freedom to imagine what it represents. The goal is to engage the viewer to interpret the logo.