Pathé is the biggest cinema brand in France. While working at Landor, I had the chance to work for them. The Pathé "coup de cœur" label is a small logo intended to appear on all Pathé "coup de cœur" movie posters. This label is in addition to the others already present on most posters. So it's vital that it meets current standards while also standing out for its dynamism. Pathé wanted a version with the "l'autre regard" category and a neutral version. A mini user guide was also ordered by the company.