GRZMOT is one of my first graphic design projects, created with Élie Charbonnier as part of a fictional school assignment. The brand reflects freshness and efficiency in the world of beer through a clean, elegant aesthetic that subtly challenges conventions. The blue-and-white or grey-and-white color schemes evoke a crisp, refreshing feel. GRZMOT’s logo—a crowned Yeti in abstract form—is deliberately open to interpretation, inviting viewers to engage with the brand and form their own meanings.