As part of the 2025 Project Week, my team and I had the opportunity to work on a strategic branding proposal for Orange Business. The challenge was to explore how Orange Business, as the IT services subsidiary of the Orange Group, could strengthen its identity while staying aligned with the parent brand. Our concept focused on showcasing the different dimensions of Orange Business through a flexible visual identity, using the logo as a central element. We also aimed to make the company’s role and value proposition clearer and more accessible to its audience.