Echo is a conceptual pop-up experience created to showcase Spotify’s Daylist feature, a playlist system that shifts with the time of day and the listener’s mood.

Rather than designing the architecture itself, the project focuses on translating Daylist into a graphic and experiential language: immersive, flexible, and driven by bold visual choices. The goal was to build a strong art-direction proposal rooted in Spotify’s world while giving it a distinct spatial presence.