Local time

9:13 PM

Created in

Marseille, France

Local time

9:13 PM

Created in

Marseille, France

Local time

9:13 PM

Created in

Marseille, France

Glacier Branding

June. 2025
Glacier Branding cover image. Close up of a Glacier's enduro bike focusing on the Glacier's logo

Glacier Branding

June. 2025
Glacier Branding cover image. Close up of a Glacier's enduro bike focusing on the Glacier's logo

Glacier Branding

June. 2025
Glacier Branding cover image. Close up of a Glacier's enduro bike focusing on the Glacier's logo
About

Glacier Cycles designs and builds handcrafted steel mountain bikes in France, with a strong focus on precision and custom-making. The identity was developed as a complete visual system, grounded in research into the brand’s market, audience and ambitions.

From typography and photography to logo design and graphic principles, the project aimed to express both the technical rigor of the product and the raw energy of the ride.

About
Glacier Cycles designs and builds handcrafted steel mountain bikes in France, with a strong focus on precision and custom-making. The identity was developed as a complete visual system, grounded in research into the brand’s market, audience and ambitions.

From typography and photography to logo design and graphic principles, the project aimed to express both the technical rigor of the product and the raw energy of the ride.
About

Glacier Cycles designs and builds handcrafted steel mountain bikes in France, with a strong focus on precision and custom-making. The identity was developed as a complete visual system, grounded in research into the brand’s market, audience and ambitions.

From typography and photography to logo design and graphic principles, the project aimed to express both the technical rigor of the product and the raw energy of the ride.

Black-and-white close-up of metalwork in progress, with sparks flying from a power tool during bike frame fabrication.
Glacier Cycles logo in white and red centered on a black background.
Black-and-white close-up of metalwork in progress, with sparks flying from a power tool during bike frame fabrication.
Black-and-white close-up of metalwork in progress, with sparks flying from a power tool during bike frame fabrication.
Glacier Cycles logo in white and red centered on a black background.
Bold custom alphabet and numerals in white and red on a black background, showing the Glacier type style.
Bold custom alphabet and numerals in white and red on a black background, showing the Glacier type style.
Bold custom alphabet and numerals in white and red on a black background, showing the Glacier type style.
Compact Glacier type specimen showing uppercase letters, numerals, and accented characters in white on a black background.
Compact Glacier type specimen showing uppercase letters, numerals, and accented characters in white on a black background.
Compact Glacier type specimen showing uppercase letters, numerals, and accented characters in white on a black background.
Close-up of a pink bicycle frame with a black Glacier label reading “Baguette Pink” and size information.
Close-up of a pink bicycle head tube with a metal Glacier emblem mounted above the fork.
Close-up of a pink bicycle frame with a black Glacier label reading “Baguette Pink” and size information.
Close-up of a pink bicycle frame with a black Glacier label reading “Baguette Pink” and size information.
Close-up of a pink bicycle head tube with a metal Glacier emblem mounted above the fork.
Geometric pattern of white outlined triangles on a black background with one central red inverted triangle.
Geometric pattern of white outlined triangles on a black background with one central red inverted triangle.
Geometric pattern of white outlined triangles on a black background with one central red inverted triangle.
Business card set for Glacier Cycles featuring black, white, and red geometric triangle graphics.
Business card set for Glacier Cycles featuring black, white, and red geometric triangle graphics.
Business card set for Glacier Cycles featuring black, white, and red geometric triangle graphics.
Two Glacier product hang tags, one black and one white, with bold graphic symbols and model names.
Two Glacier product hang tags, one black and one white, with bold graphic symbols and model names.
Two Glacier product hang tags, one black and one white, with bold graphic symbols and model names.
Large and small Glacier shipping boxes with bold angular graphics and red fragile tape on a black background.
Large and small Glacier shipping boxes with bold angular graphics and red fragile tape on a black background.
Large and small Glacier shipping boxes with bold angular graphics and red fragile tape on a black background.
Glacier-branded event tent in an outdoor setting, with mechanics and bicycles visible inside.
Glacier-branded event tent in an outdoor setting, with mechanics and bicycles visible inside.
Glacier-branded event tent in an outdoor setting, with mechanics and bicycles visible inside.
Employee badge with red lanyard, geometric black-and-red pattern, and the name Bastien Chaumard.
Employee badge with red lanyard, geometric black-and-red pattern, and the name Bastien Chaumard.
Employee badge with red lanyard, geometric black-and-red pattern, and the name Bastien Chaumard.
Close-up of red vector construction lines outlining large Glacier letterforms on a black background.
Close-up of red vector construction lines outlining large Glacier letterforms on a black background.
Close-up of red vector construction lines outlining large Glacier letterforms on a black background.
Two smartphone mockups showing Glacier’s Instagram profile and a bicycle post in dark mode.
Two smartphone mockups showing Glacier’s Instagram profile and a bicycle post in dark mode.
Two smartphone mockups showing Glacier’s Instagram profile and a bicycle post in dark mode.
White Glacier event tent with large black logo printed across the canopy, with bicycles parked underneath.
White Glacier event tent with large black logo printed across the canopy, with bicycles parked underneath.
White Glacier event tent with large black logo printed across the canopy, with bicycles parked underneath.
Experimental portrait of Néo Enjolras